Decide which goods to sell.
You must choose a good or service that people in other nations desire to purchase, whatever that may be. That brings us to the following move.
Determine which markets to sell to.
Where do you plan to market your goods? Do your homework to find out if the markets you are interested in exporting to have any applicable duty rates, tariffs, or other taxes. Additionally, you should make sure that it is not prohibited by export licensing laws or unduly complicated.
Decide on your selling strategy.
1. You can deal with customers directly.
2. You can offer your products to distributors who buy them from you (typically at a discount) and then resell them at a profit.
3. You can work with others. An improvement over a distributor relationship is a partnership.
Describe your support strategy for your products.
You are in charge of organizing and carrying out the care you offer following the sale in addition to deciding what you're selling, where you're selling it, and how you intend to sell. This includes deciding on your product support strategy, which is essential if you want to become a successful exporter with a solid reputation. Service, technical support, warranties, and refunds are things to think about.
Service, repair, and replacement of broken goods and items become more complex and expensive as a result of international trade. The following list includes two primary service delivery options:
1. Demanding that the customer return the item. This is a pricey choice.
2. Finding a local service provider for your product. For the majority of exporters, this is a time- and money-saving choice.
The way you conduct your service and support will have a big impact on how your consumers see you (current and potential). Make sure to take the time to plan for this beforehand to avoid frustrating clients once your export transactions have already started.
Identify any issues with intellectual property.
Intellectual property (IP) issues are challenging. You should conduct preliminary study to learn how intellectual property matters are handled in the nation or nations you plan to export to.
Choose your product's pricing.
Even seasoned exporters find pricing to be one of the toughest issues. There are ten questions you must respond to in order to ensure that you are choosing the greatest price for your product, according to A Basic Guide to Exporting.
1. At what price should your business offer its goods on international markets?
2. From your price strategy, what kind of marketing positioning—also referred to as customer perception—does your business hope to convey?
3. Does your product's pricing represent its quality?
4. Is the pricing reasonable?
5. What kinds of discounts and benefits should your business extend to international clients?
Should you set different rates for each market segment?
7. What should your company do about pricing across product lines?
8. In the event that your company's costs rise or fall, what solutions are available? Is the foreign market's demand elastic or inelastic?
9. Will the foreign government consider your charges to be fair or overly inflated?
10. Do the anti-dumping laws of the foreign nation cause a problem?
Make sure you conduct all the necessary research to understand how and what to charge for your items because pricing is a challenging and crucial component of any new exporting endeavor.