MASTER E-COMMERCE FUNDAMENTALS
Regardless of where you are in the exportation process, be it traditionally or considering selling online, you have to bear in mind that your international e-commerce has to be top-notch because you will be competing against the best in the world. In order to succeed, you have to create a seemingly flawless customer experience; from the branding to the website design, right down to the shipping and return policy.
WALK BEFORE YOU RUN
When you are starting new, it is best to go slowly, take baby steps. This will give you time to work out the kinks in your e-commerce operation and take off undue pressure on your business. It is advisable to start with a few top-selling products that are in stock and can be shipped with ease. Test each process carefully, before going live. When your e-commerce is up and running effectively, you can then expand to offer more products.
KNOW YOUR CLIENTS
With the presence of the internet, it is now a no-brainer for one to have customers for their brand. However, you should not sell to just anyone. Be strategic in choosing the best markets for your products. In order to do that, get to know the culture of prospective customers and figure out ways to draw them to your site as well as create a user-friendly platform. Check out your competition, what are they doing? Do they have similar products? How are they selling?
MAKE ENQUIRIES ON INTERNATIONAL REGULATIONS
Get acquainted with the regulations and requirements for selling abroad. Find out what needs to be done to get packages through customs, and the basics of shipping abroad. Always negotiate with different carriers, forwarders, and brokers to get the best deals, and learn when to pay extra for speed and service
MONITOR YOUR PROGRESS
In what should be a continuous cycle of improvement, it is important to monitor your website traffic, to see if visitors are doing what you expect. Measure the results, analyze your strategy, then go again.